Wednesday, 5 October 2011

Cheap & Chic & Unprepared

For those who managed to get a piece of the pie: Congrats!
The Missoni line made exclusively for Target was so brilliant that it was a fiasco. That is exactly it.
Massive lines at the shops, glitchy, non functioning websites and virtual stores, and a lot of angry customers are a few of the known repercussions of the not so well planned engagement.
Apparently, the manufacturers were not prepared for such a high demand and couldn't even deal in an organised way with the hungry fashionistas that looked very much forward to a steal - stores were a hot mess, no sizes of anything, screaming ladies fighting for one last knitted scarf, and a lot to learn from moguls such as H&M and C&A, that bank a considerable share of their profits with co-signed lines with major designers....
Let's hope for a more thought of endeavour to come, after all, we all love the chic bargain.

Missoni for Target sweater

1 comment:

  1. So chic! I think you are doing such a great job with this blog, so impressed!
    (& I would love if you checked out my blog dear!)